Bespoke tailoring instantly conjures up an image that suggests sophistication and style. Whether you’re wearing a classic handmade dinner suit tuxedo or distinctive traditional inspired three-piece suit it goes without saying that you’ll require the essential accessories to perfectly finish off the ensemble. This includes scent.
The way a man smells lingers on the mind of every woman (and man) who gets a tantalising whiff of the exquisite and expensive aroma. Many fashion houses have their own unique formulas that are beautifully packaged up and introduced as an entry level purchase option for individuals wanting to flaunt style at an affordable price.
Whilst most fragrance brands look to hook potential buyers with limited edition scents that are pocket friendly, one Italian tailoring house has opted to create a buzz for another reason. Brioni’s self-titled, limited-run fragrance has a hefty £215 price tag! The buttery cognac coloured fragrance is packaged in a chunky, squat and square sculptured bottle that complements the label’s range of accessories and furniture.
Brioni’s aim was to package expensive so that it looks like it smells. Brioni features 100 notes that combine to create a dominating rich fragrance that highlights zingy citrus, smoky tones, musk, saffron, Sicilian lemon, leather and cashmere. In essence, it is designed to smell like the classic bespoke suit.
The Smell of Success
For men who aspire to look, and smell, the business careful consideration must be given to the finishing touches. Prestigious fragrance houses specialise in creating personalised bespoke scent that reflects personality, elegance and individual style. Master perfumer Oliver Creed creates “the favoured scent of the world’s most powerful, refined and attractive gentlemen.” His fragrances are bottled up and bought by the Hollywood A-List with a price tag to match – a bespoke formula can set you back a cool £10,000.
Creed’s fragrances are made with natural products that are by definition expensive. Incorporating synthetic products enables him to create a range that is a lower-grade version, without compromising too much on quality. Mass production is not on the agenda.
Fragrance is a powerful tool that can alter mood and influence image instantly. Bespoke tailoring complements elegant sensory blends that create olfactory magnificence. In the same way you wouldn’t spoil the effect of a sophisticated handmade suit by wearing a crumpled shirt and scuffed shoes, your fragrance choice reflects the overall image and style that you wish to create. Perfectly matching fragrance to fashion has long been the pursuit of the rich, powerful and famous and bespoke garments provide the ideal introduction to upgrading your scent palette and collection.
Top 5 Expensive Fragrances
• The most expensive bottle of men’s fragrance in the world is Clive Christian No.1 Perfume for Men – retailing at £1,528.
• Clive Christian No.1 – Imperial Majesty Edition Perfume is packaged in a customised bottle and priced $215.00 (or £140,000). His regular edition fragrances are a more reasonable $865 (£562).
• Tom Ford has a range of sophisticated Eau de Parfums in the £142-£330 price pocket.
• If you prefer a citrus based fragrance try Annick Goutal’s Eau D’Hadrien, which supposedly smells like the Tuscan sun and costs a few quid short of £1,000.
• If you’re happy to share your unisex fragrance Caron’s Poivre has been around since 1954 and still shifts units despite the $2,000 (£1,300) tag.